So you plan to reach favorite status by gifting your mom OLAPLEX for Mother’s Day… now; how does she use it at home? The entire OLAPLEX line is customizable with a fresh approach for every head of hair. She may color and style her hair with heat tools resulting in compromised locks, or perhaps she’s learning how to style her newfound texture after going gray. From post-transformation haircare to simply showing her some love with a new routine, helping her understand her hair concerns enable her to elevate her hair at home with OLAPLEX.
Self-care had its moment in 2020 and shows no signs of stopping now. As we see the self-care evolution expanding, we balance our routines from solely skincare to skincare as haircare. Mom may or may not pinpoint quite what her hair is going through; perhaps it feels drab, or she’s expressed frustration with frizz. The following concerns affect every hair type: curly hair, straight hair, chemically treated hair, virgin, and everything in between!
Damage
Although there are different levels of damage, they all meet their match with OLAPLEX. Healthy hair starts with rebuilding bonds. If she’s experiencing split ends, breakage, fading, or a fried appearance, she needs bond building. OLAPLEX Nº.0 Intensive Bond Building Treatment paired with OLAPLEX Nº.3 Hair Perfector is the ultimate at-home reparative treatment and one she can treat herself to weekly or more. It’s completely non-toxic and safe to use as often as needed. If she has healthy hair, she still benefits from an OLAPLEX treatment, as it creates manageability, softness, and health in the hair.
Grays
When grays spread throughout the head, a textural change occurs. As we gray we also produce less sebum, our natural oil that moisturizes and softens our hair. Because of this gray hair is more coarse and wiry. Routine OLAPLEX treatments help increase hairs manageability, making styling and functionality easier. Styling with a cocktail of OLAPLEX Nº.6 Bond Smoother and Nº.7 Bonding Oil also help protect her hair, smooth and keep it hydrated on the go.
Dryness
Often confused with damage, dry hair feels rough, crunchy, dull, and lacks body. OLAPLEX Nº.8 Bond Intense Moisture Mask provides the hair with a surge of moisture; it smoothes, adds body and shine. Failing to treat dry hair can cause breakage, so ensuring the hair gets the moisture it needs weekly is crucial.
Frizzy Dull Hair
Raise your hand if mom has ever addressed frizzy dull hair she doesn’t know what to do with. For regular maintenance, cleansing and conditioning with OLAPLEX Nº.4 and OLAPLEX Nº.5 Bond Maintenance Shampoo and Conditioner will create more manageability in her hair. For protective styling, we’ve got her! We made OLAPLEX Nº.6 Bond Smoother and OLAPLEX Nº.7 Bonding Oil to protect hair while providing effortless styling. This combination rebuilds bonds, increases manageability, adds shine, protects from heat up to 450ºf, protects against UV rays, and moisturizes the hair while reducing frizz for up to 72 hours.
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